Audemars Piguet Wins Over $9 Million in Lawsuit Against SWI

Audemars Piguet Wins Over $9 Million in Lawsuit Against SWI

Audemars Pigets Wins Lawsuit Against SWI

Audemars Piguet is infamously known for their luxurious and expensive watches. One of their best sellers is the Royal Oak. The design is an octagonal bezel with 8 screws. The unique watch look has been around since 1972 and sells for close to $15,000. Besides being a popular model, this also has caused companies such as Movado Group Inc., Tommy Hilifiger USA inc. and Swiss Watch International to get in a bit of a tiff with Audemars Piguet.

The suit was against Swiss Watch International (SWI) and Executive Lior Ben-Shmuel who also operates website, World of Watches. This company also deals with online retailers such as Amazon. The Trimix debuted in 2010 and sold for anywhere between $79-$249. By May 2012 Audemars released a cease and desist to SWI which then lead to a lawsuit by July 2012.

On Monday during New York Judge Harold Baer Jr. ruling, he sided with Audemars. “similarities between these watches remains striking.” Baer Jr. stated. The judge favored with Audemars and said SWI had to pay $9.8 million in damages. The watch company also cannot release anymore Trimix models due to copyright infringements.

SWI released a statement “We at SWI take tremendous pride in and stand by the integrity, quality, and originality of our watches and other products,” the company said.

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