Tag Archives: De Beers

In lieu of last months historic Supreme Court’s ruling that every state can no longer ban same sex couples from marrying, which means gay marriage is now legal in all 50 states. We are just gushing over the thought that we will have more engagements and weddings to celebrate in the future and all we have to say about it is it’s about time! Most weddings are exciting, joyous occasion to celebrate our commitment to our partners, as well as share our joy with our families and friends. It is now been declared that all Americans are guaranteed the right Read More →

Diamond rings. The most popular stone to be used in engagement rings around the world. The versatility of the white stone will make any outfit standout, from blue jeans to a ball gown, diamond rings are worn each and every day. Diamond rings signify enduring love, everlasting beauty and a union between two people. Although this timeless tradition has kept up through out the ages, many are unaware of where the iconic symbolism of an engagement ring came from. The tradition of presenting a ring to a women who is promised to a man dates back centuries, but the diamond Read More →

Is De Beers Having Trouble with Forevermark? The answer is no, but De Beers does have some big plans for its brand Forevermark. We all know the catch phrase “the center of my universe” campaign, but do we really know the background on Forevermark diamonds? De Beers Company CEO, Philippe Mellier made a rare appearance during Las Vegas jewelry week to discuss future plans for Forevermark. “There is a demand for branded diamonds and discerning customers are looking for the very best with the name of De Beers behind it to certify that they are the shiniest, the best and what Read More →

Petra Diamonds Finds 29.60 ct Vivid Blue Diamond Petra Diamonds is making De Beers kick themselves for this one. In 2008 De Beers sold Petra Diamonds Cullinan Mine in South Africa. Since being sold Petra has recovered over 100ct’s worth of diamonds!  2014 has just started and Petra announced they have recovered a 29.60ct Vivid Blue Diamond at Cullinan Mine in South Africa. The company referred to the diamond as “one of the most exceptional stones.” There are littles details on what the fate for this rough diamond is, but we have high hopes. Petra has made millions in the past Read More →

De Beers Releases One of the Most Efficient Bridal Apps  Da Beers, a reputable jewelry company recently released one of the most influential bridal applications. The overall goal is to make it easier and more attainable for customers to design their own bridal jewelry just by a touch on their iPhone/iPad. De Beers says the app “helps you to discover the perfect diamond jewellery for the most important moment in your life.” You can match a wedding band to an engagement ring, which we all know is a grueling task in person! You can also start from scratch and design Read More →