Tag Archives: Waris Ahluwalia

Is De Beers Having Trouble with Forevermark? The answer is no, but De Beers does have some big plans for its brand Forevermark. We all know the catch phrase “the center of my universe” campaign, but do we really know the background on Forevermark diamonds? De Beers Company CEO, Philippe Mellier made a rare appearance during Las Vegas jewelry week to discuss future plans for Forevermark. “There is a demand for branded diamonds and discerning customers are looking for the very best with the name of De Beers behind it to certify that they are the shiniest, the best and what Read More →